Hillary Clinton’s name is on everyone’s lips almost every day as we are knee deep in the 2016 presidential election. But as we know from the 2008 presidential campaign, and its outcome, Clinton evokes extreme and varied emotions among voters in a way no other candidate in recent memory has. But why? Does she have to be likable? Do baby boomers have too much history with her? Why do Gen X-ers admire her? Can we “forgive her” for not being perfect? Is she doomed because women project their own insecurities onto her? Can she use a “family agenda” to be elected? Can she thread the needle between a softer, gentler Hillary and a tough commander in chief Hillary?
